The main purpose of marketing is to make a distribution channel between the buyer and consumer. There are different types of marketing tools at present we are using in our business. But among all those tools internet marketing tools is the most important and effective tools. Using of internet marketing is having much impact on business.
Website is the root of all information:
At present most of the company has their own and individual website of their product. When any customer need to know about the product at first they will go the website for the information. So the website will have the all technology in search engine that makes their customers attractive.
Search engine optimization is the tool for web design:
It works to make each and every web page, photos, images etc of the site attractive. Because when someone will visit the website then the contents and other things of the site is not attractive then they will not be able to seek the customer’s attention.
Blog speaks about the website:
Blog makes the website into a dynamic and ever changing. It gives some information in one or two line. It makes the customer understand easily. Generally it works like the billboard.
Direct mail marketing attract the customers directly:
When a mail is directly send to the customer then he or she will become more encourage towards the product. Because other marketing tools does not target the customers individually. But in case of direct marketing they try to convince only the target customers.
The biggest marketing field social media:
Social media is the most largest field where customers will be encouraged. You tube is the social media where people gets their every desired information. We have no idea everyday how many people visits you tube. So we can use you tube to make the people bound to use our product by showing how it works.
Sending email for marketing:
Email marketing is still very cheap and zero costing marketing. When the email will be send to the target people they will be much more convinced than mass marketing. In mass marketing people are not convinced personally. In general an idea is being provided for all. But when email will be send personally then those customers will be attracted more than the mass marketing.
Live email marketing:
When the customers will open the email of the organization or the representative of the company if he knows the representative then the video will be noticed by the customers. By that time the customers will be much more dedicated towards the product. Because when we hears about any product we will not be that much encouraged about the product. But when we will see the product and the utilization of that product then we will be convinced more.
Recently goggle has made many changes in last few months. It has been found that 90% of the searches are in local searches. So people is giving much importance to the local search for completing their requirement. So local search is one of the beneficial tools for digital marketing.
At present generation most of the people are aware about the social networking. The famous social networking are facebook, twitter, linkedin etc. Nowadays people passes their most of the time on facebook. So this is the one and only place where the company can promote their product very easily. As a result they can reach their target customers very easily. The customers will be able to know about the name and fame of the product very easily.
The most important part of mobile marketing is sms marketing. Each month 350 billion text are sent globally. Among them 99% text messages are opened. Within 15 minutes 83% of text are being read. 70% of mobile searches are being taken in action within an hour. 90% cell phone users keep their mobile phone with them for twenty four hour. Through text message 72% people wants to receive offers and coupons from businesses. It is most powerful way to reach, engage and convert the mobile users into loyal customers. So it is a big opportunity to seek the attention of customers.
So the current generation is totally based on internet. People is always connected with the internet. Business purpose is also interrelated with internet. Everything is online based. Therefore it is very much important to promote the brand and product through internet. Internet marketing is the only way through which we can reach the maximum number of people. We can make the things more attractive by internet marketing than others. It also has the highest number of field through which we can seek our customers attention. In the above discussion it is mentioned that with different types of tools we can reach our goal and achieve the desired output.